Email Marketing Lead - Ecommerce

£35,000 per annum plus performance bonus and fantastic benefits

Full-time, based onsite

Our Email Marketing Lead

We're looking for a data-driven, strategic, and creative Email Marketing Lead to take ownership of our email marketing strategy. You'll be responsible for planning, executing, and optimising email campaigns that drive engagement, nurture leads, and increase customer retention.

Key Responsibilities

Own the end-to-end email marketing process: planning, segmentation, A/B testing, deployment, and performance analysis.
Develop and execute lifecycle marketing strategies (welcome, nurture, re-engagement, win-back).
Manage email campaigns including newsletters, promotional offers, product announcements, and other transactional messages.
Segment customer lists and personalise content to improve open rates, CTR, and conversions.
Collaborate with content creators, designers, and product teams to develop compelling emails.
Monitor and report on KPIs such as deliverability, open rates, click-through rates, and conversions.
Ensure all emails follow industry best practices and comply with GDPR and other regulations.
Optimise email automation workflows using Hubspot.

What we can offer

A positive workplace environment with opportunities to develop both personally and professionally.
Stay in shape with complimentary use of our gym and wellbeing classes
Look after your wellbeing with complimentary access to our Spa and swimming pools and our exclusive benefit of 50% off Spa Treatments.
Enjoy shopping in both our shops on estate and online with 30% discount for all our colleagues and free delivery for any online purchases.
Discover exclusive perks with our discounted hotel stays for staff, accompanied by a fantastic 30% discount at our restaurants.
Complimentary garden membership for the Newt and our partner gardens including the Eden Project, Kew Gardens and The Lost Gardens of Heligan
Complimentary meal whilst on shift, created using fresh produce from our estate by our dedicated staff food chefs
We value your hard work and recognise your achievements through our colleague recognition programme “Newt Awards” with the opportunity to achieve a variety of amazing rewards including a complimentary Hotel Stay.
Cycle to Work: Enjoy the benefits of our Cycle to Work scheme, helping you commute sustainably and affordably.
Support from our Employee Assistance Programme for both yourself and your family
A team that knows how to have fun with monthly team activities and Estate-wide team events
Access your earnings at anytime with Wagestream, with access to nationwide brand discounts
Up to 30 days annual leave each year for our full-time team

What we're looking for

At least 3 years experience in digital marketing, with a focus on email
Proficient in CRM tools (e.g. HubSpot, Klaviyo) with hands-on experience in email automation, segmentation, and customer journey mapping.
Skilled in campaign planning, briefing, and execution—crafting persuasive subject lines, CTAs, and dynamic content.
Strong grasp of brand tone, personalised messaging, and mobile-responsive template tweaks.
Confident analysing performance metrics (open rates, CTRs, conversions, A/B tests) and using tools like Google Analytics.
Knowledgeable in GDPR, email laws, and deliverability best practices.
Experienced in managing email calendars and collaborating across teams (design, content, product, tech).
Background in eCommerce—ideally within food & drink retail or production—is a plus.
Familiar with AI-driven marketing tools is beneficial

Where you’ll be working

The Newt in Somerset Commerce department is a commercial hub for so much of what makes The Newt special, our multi-channel retail arm is anchored in the passion and provenance that lies at the heart of our estate. Aimed at discerning customers who prize taste, quality and integrity of production above all else, we deliver our premium food & gifting products with care and convenience.

The Newt in Somerset

Nestled within an expanse of rolling fields and steeped in ancient history, our luxury country estate stands as a haven of refined elegance, inviting guests to explore acres of captivating gardens, meandering pathways, and enriching exhibitions - accessible 364 days a year for our members. Our hotel extends a warm welcome, offering a home-away-from-home experience where impeccable service flourishes in an ambiance of unassuming sophistication. Beyond the estate, the Newt's essence remains tangible, with our Ecommerce teams delivering our finest products to homes, while media and membership endeavours keep them informed of our latest developments. Behind the scenes, a tapestry of talented teams - from Housekeeping to HR, Finance to Farming - collaborates harmoniously, crafting an unforgettable journey of growth, development, and innovation, where every contribution creates unparalleled experiences.